About UCB Radio
Offering Hope in Jesus through Christian Media, so you can experience life to its fullest.
UCB Radio is a non-profit, listener-supported family of Christian Radio stations. Broadcasting uplifting and encouraging music and conversations in 14 markets across Ontario, Alberta, Saskatchewan and continuing to expand throughout Canada.
UCB RADIO’S MISSION
So many people are struggling with the challenges of life. They feel alone and discouraged. To make matters worse, our world fuels negativity, which creates hopelessness. Negativity destroys!
UCB Radio provides positive media that’s encouraging, uplifting and hopeful, to help you flourish and thrive. Where there is hope, more people will find a life of purpose, fulfillment and God’s love.
Hope changes lives!
Core Values
LOVE GOD
Rooted in our authentic and passionate love for God, we are guided by the life-changing love of Christ. This love fills and motivates us, inspiring us to serve with compassion and fearlessness. Our actions and decisions are a reflection of our commitment to seek and align with His will.
PIONEER SPIRIT
Embracing each new challenge with an innovative and adventurous spirit, our journey is guided by prayer and united in Christ. We thrive on curiosity and a commitment to our mission, always seeking to blend creative solutions with steadfast faith. This spirit is not just about boldness; it's about a united purpose to spread hope and joy in Jesus, striving for excellence in all we do.
POSITIVE, PASSIONATE & FUN
In our service and interactions, we blend a hopeful outlook with genuine authenticity. Our joy in Christ anchors us, allowing us to approach challenges with a positive attitude while staying true and relatable. This balance of positivity and realism strengthens our connection with each other and with our mission, guiding us to serve with sincerity, humor, and heartfelt dedication.
HUMBLY SERVE OTHERS
At the heart of our mission is a Christ-centered commitment to humbly serve others. Guided by the teachings of Jesus Christ, we believe in placing people first and embodying His love through our actions. We strive to understand and meet the needs of our listeners, donors, community and team members with compassion and grace. By fostering an environment where everyone feels valued and supported, we aim to reflect the love of Christ in all we do. Through selfless service and empathetic care, we seek to build lasting relationships and uplift those around us, glorifying God in our daily endeavors
Critical Actions
We Pray
Prayer changes lives, including ours as we get to know God more
We Learn
We strive to be better than we were yesterday. We work hard to find solutions to obstacles, to grow and improve.
We Smile
We have an upbeat positive attitude that shares hope
We Serve
In serving God we care for and serve others